Rosemary Beach Market Overview 2024
Rosemary Beach continues to be one of the most prestigious vacation rental markets along 30A, with average daily rates increasing by 15% year-over-year and occupancy rates maintaining strong performance even in traditional shoulder seasons.
Current Market Metrics
- Average Daily Rate: $750-$1,200 (peak season)
- Occupancy Rates: 85% (peak season), 65% (shoulder season)
- Average Length of Stay: 6.5 nights
- Booking Window: 120+ days (peak season)
- Revenue Per Available Room (RevPAR): $638
Guest Demographics and Trends
Understanding the evolving guest profile is crucial for property positioning:
- Primary Markets: Atlanta, Nashville, Dallas
- Average Group Size: 6.8 persons
- Family Groups: 72% of bookings
- Repeat Guest Rate: 35%
- Average Guest Spend: $3,500+ per stay
Property Performance Factors
Key elements influencing rental performance:
- Distance to beach access
- Private pool availability
- Recent renovations/updates
- Outdoor living spaces
- Smart home features
Investment Outlook
The Rosemary Beach market shows strong potential for continued growth:
- Property value appreciation: 12% annually
- Rental income growth: 15% year-over-year
- New amenity developments planned
- Increasing luxury market demand
- Strong ROI potential